We all should do our very best, that's a given.  Certainly "seeing" the big picture, that is, understanding that your contribution to a project is only one of perhaps many elements.  No doubt quality is vital, especially since there's likely to be other folks who can do as good as you or better.  

So, what is the #1 comment I hear from clients who have invited me to partner with them in their project?  Sure, they always offer kind words about the quality of the work (a humbling thing, I might add).  However, what I hear most is "Thanks for the quick turnaround".  

What does this comment say to you?  Are you able to see deeper into the multifaceted meaning?  

Here is my take on what "Thanks for the quick turnaround" means beyond the surface.

-To me, the client is important as a person...thus emails are returned immediately or as soon as I possibly can.

-They know I understand that the sooner my portion is delivered, that's one more thing they can cross of their huge laundry list.

-I value their project no matter what the size...even if it's for an elementary school play whereby they need an announcer to say: "Ladies and Gentlemen, please take your seats".

-They can count on me to deliver...thus making me "the go-to guy".

-They have been placed high on the priority list...and that's comforting when you're in their shoes trying to meet deadlines.

-They will have extra time to spend on other areas of the project.

-They may be able to provide their project to the client sooner as well...making them look like a million bucks.

-I have exceeded their expectations.

-Seeds have been planted for an ongoing business relationship.  Even if they can't use me for the next project, they may very well inquire as to who I would recommend.  

As you can see, those few words, I believe, have much more to them than what's on the surface.  

I believe that my repeat business percentage, approximately 95%, is due to the importance I place on the client's needs, as seen from a perspective other than that which comes from behind the mic.  "Serving" a client is much different than "doing voiceover" for a client. Serving places higher value on the client, their time, their needs, their satisfaction and resourcing them as quickly as possible, whereby (in many cases) they will have a fighting chance of exceeding their client's expectations.